(of a given genre)

Defining the right concept for a licence

Brainstorming is the most commonly used technique in choosing a game concept best suited for a particular licence.

While this approach certainly produces a vast amount of ideas in a short time, it does have shortcomings. Almost all meetings held by a publisher involve exclusively people from inside the video games industry. Those individuals tend to focus on games they already know. The danger is that only "me-too" concepts mimicking existing titles will be brought up.

The Game Design Studio has developed a method that rationalizes the process of searching for a high concept to license. It features the following advantages:

• The thinking process is broken down into parts, making the approach more "transparent" for decision-makers

• Experts from outside the industry can step in and contribute without having to know the 'nuts and bolts' of game design

• Participants are encouraged to ask the right questions.

 Click to enlarge :

The process flow